The Bulgarian Football Union won a prestigious award at the latest UEFA`s KISS Marketing Awards. The ceremony took place in Athens.
In the fierce competition of the other 53 football federations on the continent, the Bulgarian Football Union participated with 8 projects in 7 different categories and won the creativity and innovation award in the category “Best Grassroots Marketing Campaign” for organizing the project: “Grassroots – Six-a-side”.
The amateur tournaments were held in the whole country during the period 2010 – 2015.
The marketing awards, organised for the first time in 2011, are staged under the auspices of UEFA's Knowledge & Information Sharing Scenario (KISS), a programme whereby associations exchange know-how and expertise with the aim of improving European football. Excellence is celebrated in this crucial area of modern-day football, given that marketing is key in reinforcing the identity of a national team, club or fan base.
The awards demonstrate the first-class promotion of football that is going on across UEFA's associations in all four corners of Europe – work which is deserving of UEFA's backing, and which provides constant mutual inspiration and encouragement for all the associations as they develop exciting marketing strategies.
The awards focus strictly on marketing matters – brand building, sponsorship, digital marketing, fan engagement, football promotion, marketing research, merchandising and licensing.
Department "Public Relations and Media"
